However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...

Shopping is no longer just about need, taste, or even persuasion. It is about prediction, feedback loops, and invisible ...

A new study published in Nature has found that X's algorithm—the hidden system or "recipe" that governs which posts appear in your feed and in which order—shifts users' political opinions in a more ...

Elon Musk says he is working to improve X algorithm.

The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

A new study led by Georgia Tech might confirm this suspicion. Using recently acquired data from more than 10,000 adolescent ...

A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

Back in the hazy olden days of the pre-2000s, navigating between two locations generally required someone to whip out a paper map and painstakingly figure out the most optimal route between those ...

Mashable’s series Algorithms explores the mysterious lines of code that increasingly control our lives — and our futures. “The Algorithm” is impenetrable. It’s mysterious, it’s all-knowing, it’s ...

The nation’s largest health insurance company pressured its medical staff to cut off payments for seriously ill patients in lockstep with a computer algorithm’s calculations, denying rehabilitation ...

An algorithm commonly used by hospitals and other health systems to predict which patients are most likely to need follow-up care classified white patients overall as being more ill than black ...